Dominant Construction loves what they do, and they do it very well. They were keen to let their existing and prospective clients know of their increased capabilities. We developed a new brand and full marketing suite – inclusive of digital and physical assets – to allow them to do just that. Their new logo – inspired by the shape of an I-beam and their initials – speaks of their trade and their strength. A comprehensive brand book was developed so that their brand and marketing assets are now presented in a cohesive manner. A brand roll-out plan was put in place so their new branded assets were produced and implemented without disrupting their day-to-day operations while matching their  marketing strategy.  Their tone of voice across all platforms, digital and traditional, lets clients know it is still the same friendly team, except now, they are ready for the big league.