QUOTE SEARCHER
In a market saturated with information, how do you let people know you have the answer they’re looking for?
QuoteSearcher is far from being the new kid on the block. They have been in operation longer than most aggregator sites and provide niche insurance services for a myriad of clients. As a niche brand, they might not be a household name like some of their competitors, however, they have a solid reputation amongst their target market.

After twenty years, QuoteSearcher’s offering was considerably more robust. They had invested heavily in R&D, and most importantly, had transitioned from simple aggregator site to strategic partner of choice to some of the UK’s leading insurers. Throughout this transition QuoteSearcher’s brand had remained unchanged. This meant that not only was their image dated, but their branding and marketing strategies where no longer fit for purpose.




We created a brand that correctly reflects their USP – targeted niche insurance made easy. Through a series of workshops we crafted a relevant voice for their brand, updated their values and revitalised internal and external brand engagements. Their new brand assets include a logo based on the shape of a target practice, which doubles as a letter “Q”, and a compendium of icons and images that match their new brand accurately. New editorial guidelines will help their team create content that is clear and easy to understand and a full brand identity system will allow them to grow their marketing efforts in parallel with their expansion plans.