Marketing has always been about helping businesses connect with their target audience effectively. But marketing is complicated and multi-layered and involves a myriad of specialisms which operate in highly competitive environments. Digital Marketing is one of these. Digital marketing can also be confusing and people often misunderstand its function and how it works. 

Volvox approached us to develop a brand that would stand out from amongst an overabundance of competitors. Being experts in digital marketing, they knew how to reach their core audience. Now they needed to create a brand that was understandable, intrinsically linked to their services and ethos and most importantly – memorable.

The Volvox brand is multifaceted. First the name. A portmanteau of the founders last name (Volcy) and the word vox, (as in the Latin for voice). It also happens to be the name of an algae that forms colonies which grow with ease and expand rapidly in an intelligent manner – a happy parallelism between how the algae behaves and how the agency grows its client’s businesses. 

The combination mark comprises bespoke typography and a symbol created by arranging hexagons in a composition that symbolises expansion and growth. The hexagon was chosen as Volvox’s primary graphic element as it possesses many qualities that digital marketing should have. (e.g. the hexagon is the geometric shape which can cover areas most effectively, it is the shape that produces the best torque in mechanical engineering and is the polygon that creates the most stable structures.)  Their colour palette is retro-chic and so is their visual language. Volvox uses black and white images across all communication points explaining complex digital marketing concepts with relatable quirky images. Volvox is  ready to become a major competitor in the digital marketing arena and their brand will hopefully become synonymous with innovation, service and effectiveness in a not so distant future.