Paragon Design Construction was facing a brand conundrum. Consistently delivering beyond client’s expectations, Paragon Design Construction develop an excellent reputation in London’s contractor circles. Over the span of a decade, Paragon Design Construction evolved from focusing on boutique high-end refurbishments to delivering turnkey projects for some of London’s best know developers, often undertaking roles beyond their remit as contractors. They decided they needed to formalise this role into which they had organically grown into. They made the necessary key hires to bolster their team and implemented the processes, training schemes and accreditations to become a full-fledged delivery partner. However, they faced a small problem – they were known only for their contractual work, and not as an integral solutions provider for developers. While they knew they needed to update their brand and positioning, they wanted to ensure that any change made, would not alienate their existing clients.

We were engaged to design a full brand suite to match their long term marketing and business goals. We designed a new logo, a full suite of brand and marketing assets and devised a full brand architecture system that reflects clearly who they are now and who they will become in the not so distant future. Their content and customer touchpoints now follow cohesive brand guidelines that will clearly let their clients know when Paragon Design Construction is engaging with them. 

Paragon Design Construction’s new brand reflects the company’s roots as well as its aspirations. By creating a brand that retains links to their original image, Paragon Design Construction has managed to keep a solid relationship with their existing clients while inspiring confidence when approaching some of London’s bigger developers.